Hydrobuilder Holdings Acquires Home Grown Ventures and Continues to Strengthen its High-Quality CEA Portfolio

PALM BEACH, Fla. — (BUSINESS WIRE)—July 20, 2021 — Hydrobuilder Holdings LLC (“Hydrobuilder Holdings” or “the Company”), a leading omnichannel platform serving the hydroponics, Controlled Environment Agriculture (CEA) and specialty agriculture industry, today announced that it has added Home Grown Ventures (“HGV”) to its growing portfolio of assets. HGV, founded in 1989, is a Washington-based manufacturer and distributor of a proprietary
blend of water-soluble nutrients used for commercial agriculture.

“We have admired HGV for years and have both benefited tremendously from our long-term, exclusive distribution relationship. As we scale our omnichannel platform to meet the needs of our many customers, now is the right time for us to bring HGV in-house to continue to deliver excellence in products and solutions. HGV has successfully served commercial agriculture and home gardeners alike for three decades. In that time, it has earned a well-deserved reputation for its time-tested HGV nutrient growth formula which suits a wide variety of crops in all types of climates, all growing from a single fertigation system. We are pleased that founder Ron Goldman is joining us on this exciting journey of rapid industry growth and transformation,” said Markus Hockenson, CEO of Hydrobuilder Holdings.

“We at HGV are delighted to become a part of the Hydrobuilder Holdings family. After working closely with Elevated Equipment and Supply for many years, joining forces with Hydrobuilder Holdings’ rapidly-expanding portfolio of assets provides us with the strategic and financial resources to take our growth trajectory to the next level in support of our combined large and diverse customer base. We could not be more excited about this partnership,” said Ron Goldman, founder of Home Grown Ventures.

About Hydrobuilder Holdings LLC

Hydrobuilder Holdings is the second largest omnichannel platform in the hydroponics, CEA and specialty agriculture industry in the United States, serving the entire spectrum of customers from hobbyists to the largest commercial growers through its online, retail and warehouse direct channels. The Company was formed in October 2020 and has since acquired five companies that are each market leaders across different sales channels and geographies: GreenCoast, the nation’s second-largest hydroponics retailer; Hydrobuilder.com, a leading online retailer of hydroponics and horticultural supplies; Elevated Equipment Supply, a full-service equipment and supplies provider; Way to Grow, a Colorado-based retailer of aeroponic, hydroponic and greenhouse products; and Home Grown Ventures, a Washington-based manufacturer and distributor of a proprietary blend of water-soluble nutrients used for commercial agriculture. For more information, please visit https://hbhold.com/

About Home Grown Venture

Home Grown Ventures was founded in 1989 and is a Washington-based manufacturer and distributor of a proprietary blend of water-soluble nutrients used for commercial agriculture. For more information, please visit https://hgvnutes.com/

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