85+ COMBINED YEARS OF SERVICE AND GROWTH SERVING THE SPECIALITY AGRICULTURE AND HYDROPONICS INDUSTRY
We are a leading omnichannel platform serving the $12.5 billion hydroponics, Controlled Environment Agriculture (“CEA”) and specialty agriculture industry in the United States. We are the largest omnichannel platform by revenue in the State of California with a retail footprint in four states, commercial warehouse direct capabilities in 17 states, and an eCommerce platform that can deliver to all 50 states. These capabilities allow us to provide a comprehensive product offering to the full spectrum of customers, from hobbyists to the largest commercial growers of agricultural products.
By combining retail, commercial warehouse direct, and online capabilities, we believe we offer a true omnichannel experience that allows our customers to buy when, where, and how they want while delivering a differentiated value proposition that captures the growth and evolution of the hydroponics, CEA, and specialty agriculture industry. Our online channel provides a comprehensive offering of competitively priced, high-quality products backed by a content-rich eCommerce offering and supported by a knowledgeable staff of passionate horticulturists. Our retail channel provides a local walk-in presence offering a fully stocked product by our highly trained store support team. Finally, our commercial warehouse direct offering leverages a highly technical outside sales force that delivers our full product and services offering. Our vision is to be embedded with all customers and serve them as a true “single-source solution” that allows the hobbyist grower and the largest commercial grower to leverage our entire platform for their benefit.
Meet our team
Chief Executive Officer
Mr. Hockenson previously served as President and Chief Executive Officer of International Car Wash Group (ICWG), the largest global operator of express conveyor car washes, and Vision Group Holdings, and has served in leadership positions at Enterprise Rent-a-Car, Starbucks, Advance Auto Parts, and TBC Corporation (Tire Kingdom).
Chief Financial Officer
Mr. Levine previously served as the CFO of the International Car Wash Group (ICWG), the largest global operator of express conveyor car washes. ICWG was sold to Driven Brands (NASDAQ: DRVN) in August 2020 for $1.5 billion. Prior to ICWG, Mr. Levine served in leadership roles at multi-unit retail, education and technology businesses.
A leading team of passionate horticulturists dedicated to helping you achieve the most weight while streamlining your business flow with automated technology.
We operate 21 retail hydroponic/gardening storefronts in California, Nevada, Oregon, Colorado, Massachusetts, and Maine. We also manage nine warehouses, four in the greater Los Angeles area, three in Colorado, one in Chico, California, and one in Marlborough, Massachusetts to service our retail storefronts, commercial warehouse direct, and eCommerce platforms.
Our acquired businesses have been operating for approximately 85 combined years and are integrated through an omnichannel model, which includes a large retail and distribution network and a scalable eCommerce platform, providing us with a unique competitive advantage.
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