About

We are a leading omnichannel platform serving the $12.5 billion hydroponics, Controlled Environment Agriculture (“CEA”) and specialty agriculture industry in the United States. We are the largest omnichannel platform by revenue in the State of California with a retail footprint in four states, commercial warehouse direct capabilities in 17 states, and an eCommerce platform that can deliver to all 50 states. These capabilities allow us to provide a comprehensive product offering to the full spectrum of customers, from hobbyists to the largest commercial growers of agricultural products.

By combining retail, commercial warehouse direct, and online capabilities, we believe we offer a true omnichannel experience that allows our customers to buy when, where, and how they want while delivering a differentiated value proposition that captures the growth and evolution of the hydroponics, CEA, and specialty agriculture industry. Our online channel provides a comprehensive offering of competitively priced, high-quality products backed by a content-rich eCommerce offering and supported by a knowledgeable staff of passionate horticulturists. Our retail channel provides a local walk-in presence offering a fully stocked product by our highly trained store support team. Finally, our commercial warehouse direct offering leverages a highly technical outside sales force that delivers our full product and services offering. Our vision is to be embedded with all customers and serve them as a true “single-source solution” that allows the hobbyist grower and the largest commercial grower to leverage our entire platform for their benefit.

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